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The Sisters

The Sisters’ story began in Bucharest with two florist designers: their decision to move their business to Cluj was a need for a rebranding to find the artists’ idea under a new identity.

The process was complex, so we took it all over, we measured it, drew and redesigned, looking carefully for all the elements that would individualize the brand. One of the best assets of the brand was the joy and dedication with which the team was involved in each project.

We’ve been looking for the most visible branding signals and I’ve recreated them. Visuals for packaging, business card design according to the new identity, rewriting the content on the site: friendly, conceptual, and adding graphic design elements. Almost every ingredient was prepared. But… ​That “something” that defines and fully differentiates the brand already present in its new clothes. The positioning slogan, “#lovemade flowers” was the choice that showed the customers tha the two artists are not just the architects of some great experiences but also have a propensity for online and topicality in the field. You can still find them here!

Because the designers’ work is about human emotions, the whole identity had to focus on identifying familiar elements that people could easily relate to. Execution was the thing which followed the red thread of the idea behind the identity.

In the logo I chose to change the “i” in the “Sisters” with a dandelion to suggest and play back the careful work and fine arrangements of the two florists. Easy to decline and adapt to materials and site. It’s now a brand that appeals to lively and friendly people!

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March 16, 2018

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