When a new restaurant in town is about to open, it’s a joy for the branding team to take over the project. In Targu Mures, the restaurant owner intended to create an upscale place for people to have an amazing culinary experience. The setting had everything: the dish, the view, historical references.
We did the entire branding process from naming, valorifying the potential of the location, the positioning and visual identity. This included packaging. We went online to create a new website so we could put everything we promised to work.
Everything started with an idea of a restaurant that would give the locals in Tîrgu Mureș a free space where to socialize and feel good. Located in the proximity of the medieval fortress, the space opens up a panoramic view of the old fortress. We created the name, the positioning slogan, created the visual identity and the website.