With this brand, we wanted to reach a new approach in the brand-customer relation. dental art was to be taken to the next level. Dentistry tourism starts to develop in Romania due to its cost efficiency and proficiency, so we knew what the client was asking of us on the first place.
When the client first visited us, they had only a formal cabinet name. Its customer relation was good but not memorable. We wanted to turn the whole experience into a brand.
They already had the values and reasons to be believed though quality, we had only to transpose it into brand promises.